Opening General Session

Ten Potential Clients Who Don't Realize It…And Other Trends

There are definite trends in today's buyers and sellers that can help you find your next client. Lisa Herceg will explore key findings from NAR's latest Profile of Home Buyers and Sellers and other recent research, highlighting emerging consumer behaviors, market trends, and opportunities for real estate professionals. Attendees will gain insights into potential clients who may not even realize they're in the market and learn how to better identify, understand, and connect with today's buyers and sellers.

Event Details:

Tuesday, September 22 | 4:00 PM - 5:00 PM

Price:

This session is complimentary and open to all conference attendees!

Registration:

Registration is not required for this event.

Speaker:

Lisa Herceg, AHWD, IPC
Director, Business Insights | National Association of REALTORS^®

Lisa has more than 25 years of experience in research, specializing in business insights, marketing research, and public policy research. She leads NAR's Business Insights Team and has conducted primary research with NAR members for more than 20 years, overseeing up to 125 surveys and 40 qualitative research projects annually.

Lisa is also actively involved in the North Central Chapter of the Insights Association, where she serves as Immediate Past President and Chapter Advisor. Through her work, she helps provide the researchand insights that inform business decisions and industry trends across the real estate profession.

Lisa Herceg