2026 Broker Education Series: AI & ChatGPT for Brokers
Description: In this session, we will explore what Generative AI is, and how it can be used by your company and its agents to help boost business efficiencies and productivity, communications, and customer service, and more including the many downsides to this amazing technology and how if they are used improperly they can cause many problems for you and your company including:
• Providing false or misleading information
• Utilizing content that is skewed with bias and even hatred
• Utilizing content that can be viewed by consumers as inappropriate and/or offensive
• Opening you up to security flaws and scams
• Violating several federal (Copyright, Trademark, Privacy, Fair Housing) and state laws
• Violating the Standards of Practice articles 10, 12, & 15 of the National Association of REALTORS® Code of Ethics