Spring is in the air, which means warmer weather and a busy real estate market. It also implies some major cleaning – but this year we challenge you to focus on your marketing material rather than your home. Refreshing your marketing strategy from time to time is important for your business, and it allows you to flex your creativity. Here are a few ideas on how to spring into the season with your best foot forward:
1. Create an infographic. One California agent created an awesome infographic that shared both fun and business related facts about himself. He went to professionals, but you can make your own expertly designed infographic with the marketing tool Canva. Canva allows you to create everything from social media posts to infographics. If you use their templates your graphics will look professionally designed. Although a select few templates do require a payment, you can make almost anything you want with their free features.
An infographic is a visual representation, like a chart or diagram, that presents information in a concise and visually appealing manner. If you use Canva, creating your own infographic shouldn’t take more than a couple of hours, but it’ll look like it took much longer. Once you’re finished, you’ll have a cool infographic of your own that will make your social media accounts pop. It’s a creative way to get your stats out there while also sharing a bit of your personality.
2. Be diligent about asking for online recommendations. This season, make gathering online recommendations a priority. We all know that recommendations are an essential part of the business, but it can be difficult to get them in writing. If you briefly explain to your clients how beneficial reviews are and kindly ask them to post one online, they will likely be happy to help. You could also mention it in a note or an email, where you can even provide them with a direct link. And don’t worry about getting recommendations on every website-just choose the one that you find the most helpful, whether it be Zillow, Realtor.com, Google or Facebook. Building your online recommendations will greatly improve your brand, and the best part is that it doesn’t require much work.
3. Publish quizzes online. Many people enjoy taking quizzes on Buzzfeed or Facebook, so why not take advantage of the trend and create your own quizzes? They are a fun and easy way to get audience interaction and can even create leads. Try the website Interact to make your own – creating a quiz only takes a few minutes. To start off try asking questions about your local community, such as which celebrity was born in the area or which high school has the most students.
An even easier way to post quizzes is on Twitter. Twitter now allows you to post polls, where you can ask questions and followers can vote for which answer they think is correct. Use this feature regularly to refresh your social media strategy and find out what matters most to your followers.
4. Revamp your business cards. Business cards are here to stay, so why not give yours a spring makeover? Look online for inspiration and take it to a professional designer, or even make your own on Canva. Make it cohesive with the rest of your marketing and be sure to choose a fresh new design. Handing out beautiful business cards is an easy way to stand out.
5. Begin a donation program. This year, for every house you sell pledge to donate some of your earnings to a charity you love. Studies show that consumers are highly motivated to do business with companies who have strong social values - but what’s far more important is that you would be giving back to your community. Beginning a donation program will benefit you, the buyer and people in need. It’s a wonderful way to give back and will make your clients love doing business with you even more than they already do. Pick a cause that is close to your heart to show clients what you are passionate about outside of real estate.
6. Clean up your profiles. Take a few minutes to check up on your social media profiles. Be sure your photo is up to date and professional and your about section is still accurate. If you don’t have a recent headshot on hand, you can improvise and solicit a friend to take one of you with a high-quality phone or camera. For your about section, have a colleague proofread it for you to ensure you didn’t miss any important details.
These are just a few fun ways to revamp your marketing strategy. What are some of your favorite marketing practices? Feel free to share in the comments below!