Get a big bang for your buck by following these social media strategies.
Want a more effective social media campaign? Follow the five ‘Ps’ of social:
1. Plan. Identify what you hope to accomplish and create a strategy to take you there.
2. Patience. Nothing happens overnight. It takes time to develop relationships and establish credibility with your brand and your target
3. Persistence. Be stubbornly committed to your goals and your strategy. Keep plugging away and give your plan a fair amount of time and analysis before you pull the plug.
4. Pay (what you can). These days, especially on Facebook, it’s a pay-for-play landscape. Pay where you can, if you can. The results can provide the spark you need to drive a specific campaign or to increase your overall visibility to your target market. It can also be a very affordable alternative to other digital advertising options.
5. Prioritize. If your marketing staff consists of only one or two people, it’s essential that you stay on top of your social media strategy by prioritizing your quarterly, monthly, weekly and daily objectives and goals.
This article appeared in REAL Trends Newsletter and is being reprinted with permission of REAL Trends, Copyright 2014.