The holiday season is a time of warmth, connection, and giving—and an excellent opportunity for REALTORS® to strengthen relationships with current clients and attract new leads. With the right strategies, you can showcase your expertise, spread a little holiday cheer, and set yourself up for a successful new year. Here are some creative and festive marketing ideas to try this holiday season:
1. Host a Holiday-Themed Open House
Turn a traditional open house into a festive event! Add seasonal touches like holiday decorations, warm beverages, and themed treats to create a cozy atmosphere. Consider offering a small gift, like branded ornaments, to visitors to leave a lasting impression.
2. Send Personalized Holiday Cards
Spread cheer with handwritten holiday cards to past clients, prospects, and local businesses. Include a thoughtful message, your contact information, and perhaps a small token like a recipe card for holiday cookies or a calendar for the new year.
3. Create a “12 Days of Real Estate” Social Media Campaign
Share a series of posts leading up to the holidays, with each day featuring a tip, story, or fun fact about real estate. For example:
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Day 1: "Questions to Ask Before Buying Your First Home."
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Day 5: "5 Ways to Make Your Home More Festive for the Holidays."
Engage your audience with polls, quizzes, and giveaways to increase interaction.
4. Give Back and Spread the Word
Organize a toy drive, food drive, or other charity event and invite your community to participate. Share updates and thank participants on social media, highlighting the impact of your efforts. This not only spreads goodwill but also builds trust with your audience.
5. Run a Holiday Giveaway Contest
Host a fun holiday contest on social media. This is a great way to boost engagement and connect with your audience in a festive way. For example:
6. Share a Year-End Market Update
Wrap up the year with a blog or video summarizing local market trends, home price changes, and predictions for the coming year. Add holiday flair by titling it something like “The 2024 Real Estate Market: Naughty or Nice?”
7. Highlight Local Holiday Events
Compile a list of holiday happenings in your area—parades, markets, or light displays—and share it with your network. This positions you as a community expert while helping people make the most of the season.
8. Send a Client Appreciation Gift
Show your gratitude to past clients with a small, thoughtful gift, such as:
Include a handwritten note expressing your appreciation for their trust and partnership.
9. Decorate Your Listings for the Holidays
Add holiday charm to your active listings by incorporating seasonal décor. Highlight these homes with festive photos or videos on your website and social media.
10. Plan for 2025 and Share Your Goals
Show your human side by sharing a post about your goals for the coming year. Whether it's helping more families find their dream homes or contributing to your community, this transparency builds trust and relatability.
Wishing you a joyful holiday season filled with connection, cheer, and opportunity. Happy Holidays from Missouri REALTORS®!