As a real estate professional, staying informed and knowledgeable about the industry is crucial to success. One way to do this is by reading books that provide insight and education on the current market trends and best practices. And sometimes the best way to improve as individuals and REALTORS® is through stories that touch on deeper life lessons.
We've compiled a list of seven must-read books for REALTORS®, handpicked by our very own Missouri REALTORS® Ambassadors. While some of these books aren't directly related to real estate, they offer valuable insights, practical advice and inspiring stories to help real estate professionals stay ahead of the game.
Here are 7 books that every REALTOR® should read in 2023:
“Ninja Selling: Subtle Skills. Big Results.” by Larry Kendall
In this book, Larry Kendall reveals the "Ninja Selling System," a step-by-step guide to building relationships, gaining trust and achieving success in the real estate industry. With a focus on creating value for clients and providing exceptional service, Ninja Selling teaches subtle skills that yield big results. The book offers valuable insights and practical strategies for achieving sales goals while maintaining integrity and professionalism.
Our REALTOR® Review: “‘Ninja Selling’ isn't selling at all. It's being attractive to buyers and sellers by being someone they can like and trust. It's a system that will make your clients very happy, knowing you genuinely care about their best interests. You’ll be blown away by this book!”
“Where the Crawdads Sing” by Delia Owens
"Where the Crawdads Sing" by Delia Owens is a heart-wrenching and beautifully written novel that tells the story of a young girl, Kya, who grows up alone in the marshes of North Carolina. Abandoned by her family and shunned by the local community, Kya learns to survive on her own and becomes a skilled naturalist. But when a murder investigation opens up her isolated world, Kya's life is forever changed. This novel explores themes of love, loss and resilience.
Our REALTOR® Review: A girl who raises herself in the marsh and is accused of murder. Had a great twist! Romance and suspense all in one! And offers the following message: Dreams are powerful, even more powerful if you're brave enough to go after them!
“The Alchemist” by Paulo Coelho
This novel tells the story of a young shepherd boy named Santiago who embarks on a journey to fulfill his dreams. Along the way, he meets a series of colorful characters and learns important life lessons about following your heart and trusting the universe. With its simple yet profound insights, "The Alchemist" has captured the hearts of readers around the world and has become a beloved classic.
Our REALTOR® Review: It is a short read, but an incredible reminder to listen to your heart and that it's never too late to seek (or continue seeking) your personal legend! There's a lesson in this book that helps you "give others a great reputation to live up to”. I pass that lesson along all the time.
“The Four Principles of Execution” by Chris McChesney, Jim Huling, Sean Covey
This practical and insightful book offers a proven framework for achieving breakthrough results by focusing on four key principles: focus on the wildly important, act on lead measures, keep a compelling scoreboard and create a cadence of accountability. With real-life examples and step-by-step guidance, the authors show you how to implement these principles in your organization and create a culture of execution that drives results.
Our REALTOR® Review: The book teaches you how to execute on your plans while accounting for the whirlwind of the day-to-day that often distracts us from achieving our goals at the highest levels. It taught me how to time-block for the activities that would move my business forward and to create a habit of accountability so that I achieve my goals.
“How to Win Friends and Influence People” by Dale Carnegie
This bestseller provides practical advice on how to interact with people in a positive and effective way, whether in personal or professional settings. Carnegie teaches readers how to become better listeners, how to make people feel valued and appreciated and how to resolve conflicts. By applying the principles outlined in this book, you can become a more successful and influential person and REALTOR®.
Our REALTOR® Review: Every story from this book has been relatable in one way or another to parts of my career in various sales jobs. I have given a copy to every new salesman I have taken on as a manager and everyone that has read the book has continued in sales. I used it as a litmus test for successful sales people.
“The Best Motivational Speeches of All Time” by Bill Gates and others
This audio collection features some of the most inspiring speeches delivered by influential leaders, entrepreneurs and public figures throughout history. From Martin Luther King Jr.'s iconic "I Have a Dream" speech to Steve Jobs' Stanford commencement address, these speeches offer valuable insights and lessons on how to overcome adversity, embrace change and achieve success. This book provides readers with the tools they need to overcome obstacles and achieve their goals.
Our REALTOR® Review: This is such a well-rounded group of speeches that help with mindset. Taking care of yourself mentally is a HUGE thing for REALTORS®.There are stories about failing forward and trying to keep a balance in life. It has helped me tremendously. I highly recommend this book to all!
“Millionaire Real Estate Agent” by Dave Jenks, Gary W. Keller, and Jay Papasan
This book provides a step-by-step guide to becoming a top-producing real estate agent and achieving financial success. The authors offer valuable insights and strategies on how to build a successful business, generate leads and maximize profits. By following the proven models and systems outlined in this book, you can become a millionaire real estate agent and create a thriving career.
Our REALTOR® Review: “Millionaire Real Estate Agent” forced me to think like a business person, put systems in place and continually grow.
We hope these books inspire you in 2023! Let us know your favorite book in the comment section below.