In today’s digital age, it is essential for REALTORS® to utilize social media platforms to reach potential clients. Instagram, in particular, is a powerful tool real estate agents can leverage to showcase listings, build their brand and connect with prospective buyers and sellers.
Over 1 billion people use Instagram every month, and the platform’s visual nature makes it an ideal medium for showcasing real estate properties. Furthermore, according to a survey by the National Association of REALTORS®, 73% of homebuyers said they use social media to research properties and agents. By consistently posting quality content and following the tips listed below, Missouri REALTORS® are more likely to reach a wider audience and ultimately increase their chances of closing deals.
Define your brand
Before you start posting content on Instagram, it’s important to define your brand. Your brand should represent who you are, what you stand for, and what sets you apart from other REALTORS®. Your brand should also align with your target audience. Once you have a clear understanding of your brand, you can start creating content that reflects it.
Create a business account
To fully utilize the features of Instagram, it’s important to make your account a Business Account. By making this change, you can access features like Instagram Insights, which allows you to review data on your audience and how they interact with your content. It also allows you to run ads and promote your posts.
Posting regularly is essential to keep your audience engaged and interested in your content. Try to post at least once a day to keep your followers updated on your listings, industry news, and local events. You can also use Instagram Stories to post more frequently throughout the day.
Use high-quality images and videos
Instagram is a visual platform, so it’s important to use high-quality images and videos to showcase your listings. Use a professional camera or hire a photographer to take photos of properties. You can also use video to give virtual tours of your properties or to showcase your local community.
Showcase your personality
As a REALTOR®, it’s important to show your personality on Instagram. Share photos of yourself at industry events or working with clients, and share personal stories about your experiences as a REALTOR®. This will help build a personal connection with your audience and make you more relatable.
Engage with your followers
Respond to comments and direct messages promptly, and show appreciation for your followers by liking and commenting on their posts. You can also run contests and giveaways to encourage engagement.
Highlight local events and attractions
Use Instagram and your unique perspective on your community to showcase local events, attractions and businesses. This will help you build relationships with local businesses and position yourself as a community expert.
Instagram is a powerful tool for REALTORS® to build their brand, reach potential clients, and showcase their listings. By following these tips, you can create a strong presence on Instagram and position yourself as a knowledgeable and trustworthy REALTOR®.