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For a busy real estate professional, there is no typical day in the life. With an ever-changing task list of responsibilities including administrative duties, open houses, lead generation, working with clients, meetings, tours and property closings, every day is different. With such a multitude of tasks and the never-ending stream of paperwork, how can you stay on top of it all? The key to achieving success in the real estate industry is by maintaining a balance between daily administrative duties and income-producing activities, and the key to realizing this balance is using the right transaction management platform.
Successful Agents Use Transaction Management
Transaction management software will automate processes, manage leads, reduce paperwork and most importantly, free up your time so you can make more money. Many agents have not yet caught on to using real estate transaction management software in their business, but using a web-based platform to manage the transaction process can increase productivity, and help generate more business in less time.
Efficiency & Organization
“Usually you can’t double your business unless you double the hours you work,” said Erik Lovell, CEO of Realty Commander real estate transaction management software. “Using the right transaction management platform will help you increase closings, manage your leads better, and allow you to spend 20 percent less time on each transaction so you can focus on generating new leads and closing more properties.”
Integrating a transaction management system will reduce a large amount of paperwork and speed up the processing of each transaction for all parties involved; brokers, buyers, sellers, appraisers and insurers. It allows you to access all of your files and documents in digital form from any place, anytime. By automating the transaction process, you can receive deadlines and reminders automatically. This eliminates guesswork and allows you to complete more tasks efficiently by keeping you organized and focused. With transaction management, nothing falls through the cracks.
Communication
Using a web-based platform for real estate transaction management can also improve communication between you and your clients, your broker and your team. It allows all parties involved in a transaction to manage, view and share information and documents in real time, keeping everyone updated every step of the way. Clients will be able to see what developments are being made, eliminating a large amount of paperwork and phone calls to keep them updated.
By keeping your clients informed of the processes of each transaction, you will greatly increase client satisfaction, which in turn will boost your reputation as an agent and help you get more referrals. Ultimately, by reducing administrative duties and increasing client satisfaction, using transaction management will free up your time so you can get out in the field, generate more leads, and close on more houses.
Competitive Edge
Real estate transaction management keeps your data readily accessible from any device (laptop, tablet, smartphone, etc.), and it helps you automate and grow your business by increasing efficiency, organization and communication.“It is an invaluable tool for me. I’m in it every day,” says Troy Linn, real estate agent at Keller Williams in Bothell, Wash. “Whether it’s a traditional, buyer, or short sale [client], we put them in [our lead management system] from the moment we make contact and identify someone as a potential lead all the way through closing. Having one place to go and put all of that data to keep it arranged is helpful.”
By being more efficient, staying more organized and allowing guest access to your clients to see documents associated with each transaction, you will have a competitive edge over other real estate agents that do not use transaction management. You will be able to serve your existing customers better, and you will have more time to focus on gaining new customers.
This article appeared in REAL Trends Newsletter and is being reprinted with permission of REAL Trends, Copyright 2014.