Top of Mind Techniques – Part 2

When:  Sep 25, 2019 from 11:00 AM to 3:00 PM (CST)
Associated with  Common Ground
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Top of Mind Techniques – Part 2

Organized by the Residential Real Estate Council (RRC)

Through a series of engaging discussions and activities, you will explore the effective uses of social media, neighborhood farming, and other marketing strategies to distinguish yourself as the trusted advisor for existing and prospective clients. Leave with an action plan that you can confidently implement to enhance and maintain your brand in order to generate a continuous stream of repeat and referral business.

Chapter 1: Marketing to Generate Referrals

  • Overview and Generating New Business
  • Sending Fletters
  • Social Media
  • Farming
  • What to Send and How Often
  • Types of Consumers
  • Overview and Planting the Seed

Chapter 2: Generating Referrals

  • Referral Scripts
  • Vendor Partners
  • After the Sale: Fertilizing for Referrals
  • Brainstorm: Closing Gifts
  • Responding to Referrals and Conclusion

Event Details:

  • Wednesday, September 25, 2019 | 11:00 am – 3:00 pm
  • 4 hours toward the Certified Residential Specialist (CRS) Designation (required 2 hrs. minimum per year)


RRC Members
  • Early Bird Price: $75.00/person (Through Tuesday, September 9)
  • Regular Price: $90.00/person
  • Ticket price includes lunch and course material.
Non-RRC Members
  • Early Bird Price: $85.00/person (Through Tuesday, September 9)
  • Regular Price: $100.00/person
  • Ticket price includes lunch and course material.


Registration for this class is independent of the September Business Conference registration.

Register for Top of Mind Techniques – Part 2

For questions about the class or registration:
Phone: 314.807.3659


Portrait of Kim Cameron

Kim Cameron, CRS

An undiagnosed real estate addict, Kim Cameron lives and breathes real estate from her core. She hails from St. Louis, with a background that encompasses building, rehabbing, property management and mortgage lending. She built a successful real estate team in 2005 and has never looked back. Cameron is also a speaker, trainer and top-producing REALTOR®. She is an RPAC Major Investor and is committed to advocacy to protect homeownership. She gives of her time and talent with RRC as a regional vice president, finance committee, PAGS and mastermind groups. She serves on Missouri REALTORS® Executive Committee and committees at NAR in 2019.
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University Plaza Hotel & Convention Center
333 S John Q Hammons Pkwy
Springfield, MO 65806


Liz Smith